Use the Board to ensure each Area and Level is working toward the same Campaign objective.
Set a specific number to attain for market traction. Select just one target per board. Do you want to sell a certain number of widgets? Stretch objectives are key to growth, but obtainable objectives are key to morale.
Everyone needs to be on the same page to realize success. Use the Board to define specifically Who, What, Where, When, Why and How. The order of which is defined first is not as important as the relationships between the descriptions.
Results start at the bottom, so calculate the counts necessary to hit your target. You'll start with rate assumptions, but over time you'll establish predictable results.
Do not leave approach open for interpretation. Plan HOW the work needs to get done, and hold the team accountable to the results. Adjust according to results achieved.
Set a time bound plan to track actuals. Consider how long a ramp up period is acceptable. Consider how long it should take to get to peak. Can the peak be maintained for a period, or will there be a drop off? Consider including contingency time in case there are unexpected delays encountered.